Domain Name Sell-Through Rates

NamePros NamePros: The domain name sell-through rate is the percentage of domain names that sell in one calendar year. For example, if your sell-through rate was 2% and you had 400 domains in your portfolio, on average you would expect to sell about 8 domain names per year. In this post I look first at the apparent industry-wide domain name sell-through rate, and then from that estimate the actual sell-through rate. The important figure, however, is not the industry-wide rate, but your…

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