Domain name change and rebrand causes one company to lose 80% of their organic search traffic

Not every rebrand and domain change goes as planned. In the case of Looka formerly Logo Joy they are now looking at laying off 80% of their employees. Patricio Robles wrote a piece on Econsultancy that delves into the rebrand and what might have gone wrong. The article is an especially good read for anyone […]

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Original source: https://www.thedomains.com/2019/11/20/domain-change/

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