Direct Response TV At Its Best: Easy As Pie (.com)

The Frager Factor The Frager Factor: You’ve often heard me speak of the underutilization of one of the best marketing strategies of the digital age: Direct response TV using call-to-action domain names as brand.

In many respects the domain name IS an ad.

3-5 word domains used to have low values. But as "Easy As Pie" demonstrates, the value of memorability can’t be measured by Estibot.

The Top 125 DTC Brands Spent $3.8 Billion

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Original source: https://www.igoldrush.com/newsfeed/ig306507

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