The Frager Factor: You’ve often heard me speak of the underutilization of one of the best marketing strategies of the digital age: Direct response TV using call-to-action domain names as brand.
In many respects the domain name IS an ad.
3-5 word domains used to have low values. But as "Easy As Pie" demonstrates, the value of memorability can’t be measured by Estibot.
The Top 125 DTC Brands Spent $3.8 Billion
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Original source: https://www.igoldrush.com/newsfeed/ig306507